Berkeley, CA: Leader in high-performance decorative LED light fixtures, ALVA LIGHTING, announced that they have brought on industry expert, Brandon Neustadter, to lead their national sales efforts for their rapidly expanding product portfolio. Brandon brings over 10 years of sales experience and 6 years in LED lighting. Brandon is responsible for all sales for the North American market. He is an experienced business development and sales professional with over a decade of experience in varying roles at both fortune 500 companies and startups. He has always been focused on educating his customers and providing them with an outstanding customer experience. Six years ago, Brandon pivoted into the LED Lighting market where he was a key part of growing Elemental LED’s Business Solutions division and Diode LED’s specification business. He is excited to take on his newest opportunity as Alva’s Director of National Sales. Brandon says, “I am looking forward to strengthening Alva’s relationship with its’ agent networks and continuing the great work Alva has done working with specifiers and lighting designers to provide the best looking and most energy efficient LED lighting fixtures on the market.” Regarding the addition to the ALVA team, President Sean McMurray said “we are very excited to have Brandon join our organization as we expand our geographic coverage in North America."